I am so excited to share with you the online solution to cosmetically fix all customer dissatisfaction! Pay someone (or a company) to edit your online reviews. Problem solved, right?
So, I've read an article and listened to a podcast... unofficialy 2/5 on my way to solidifying myself as a so-called-expert and I have to tell you, both have increased my wariness of trusting online reviews.
Now, I'm sure you've heard the urban myths (they're not myths) about employees or whoever posing as overly elated customers and fishy stellar reviews promptly posted after a slew of a negative reviews, but... marketing agencies? Companies paid to promote brand/product awareness and engage target audiences? I mean ok, I can see how one might think it makes sense financially, but c'mon, it's destroying the whole point of sharing online reviews from a consumer's perspective and it's lazy. Like, ughhh, sooo laaazy.
Knowing the blood, sweat, tears, more sweat & tears it takes to start a business and then not run it into the ground (add another paragraph of sweat and tears if we're talking profitable)... why would you cut your legs off by not satisfying your customers?
This is your baby so treat it right! Take every opportunity to grow and benefit from the best advertisement you can't buy... a genuinely happy customer that is excited to share their experience with your business with all of their friends! Od school style... word of mouth via social media. Haha ;) you can't escape the digital age.
Don't take the lazy way. That's definitely not how you got here. Semi-fake (pronounced "optimized") reviews only get them in the door to personally experience whatever is really going on anyway. So what's a few more drops of sweat to ensure everyone that walks through your door/orders online or sits down at your desk/sends you an email ends the day happy?
In the long run, it's a win for your #smallbusiness and it sets you apart from your competition.
♡#SPM
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